Hi, I'm Eugene

I help good ideas win the room.

Managing Director of HighSpark. This is my personal HQ: the story, the thinking and the writing.

My story →The writing

$480M⁺

raised by companies I've worked with

30^U30

Forbes 30 Under 30 Asia, 2020

3M⁺

presentation views · top 1% SlideShare

Featured inForbesThe Straits TimesYahoo Newse27Vulcan Post

What I do

What I spend my days on.

Speaking & training

Masterclasses and workshops on pitching, messaging and visual storytelling.

Eugene Cheng presenting at an enterprise workshop

B2B GTM strategy

How complex products get positioned, messaged and pitched. The thinking behind the work.

Eugene Cheng in 2015, early HighSpark years

Entrepreneurship

Started HighSpark at 19. A decade of building, and what it taught me.

A short point of view: complex deals are rarely lost on substance. They're lost in the room, when the pitch is cluttered, the message is vague, or the slides fight the story.

Eugene Cheng and Kai Xin Koh co-teaching a HighSpark masterclass — With Kai Xin · masterclass

Eugene Cheng in 2015, during HighSpark's early years — 2015 · the early years

Where I come from

Started at 19, in a polytechnic classroom.

I started HighSpark with Kai Xin Koh in 2013, selling presentation design before either of us knew what a company was supposed to look like. We incorporated in 2015.

The bet hasn't changed: the best-communicated idea wins. For over a decade I've worked on that problem with teams at Nike, Mastercard, Oracle, Panasonic, Medtronic, DBS and SMU.

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